Blogger to WordPress Migration
Move Blogger content to WordPress by preserving the export, testing a compatible importer, reviewing posts and media, and mapping old URLs to their new destinations before switching traffic. Current Takeout exports and older XML backups may need different handling. Blogger theme scripts are not HTTP 301 responses, so verify the actual redirect method and keep rollback access.
For Blogger publishers moving content and domains to WordPress without assuming that importing posts or pasting a script guarantees preserved search traffic.
knowledge
- Read time
- 4 min
- Sections
- 5
- Updated
- 14 Nov 2026
- Written by
- WebJi® team
Last editorial update: 14 November 2026.
What do you set up before the export?
You need a self-hosted WordPress site before the XML has anywhere to go. Install WordPress on WordPress hosting, create the admin user, and confirm you can open wp-admin. WordPress.com blogs are a different product. This move is to the WordPress software you host yourself.
Decide the address now. A blog still on name.blogspot.com keeps that host for the redirect and uses a new domain for WordPress. A blog that already uses your domain should be rebuilt on a temporary URL first, then the DNS change comes last. Pick a theme before you import so you are not restyling every old post later.
This is for someone who already publishes on Blogger and wants WordPress, not a guide to starting a blog or a converter that sends WordPress posts back to Blogger.
How do you export Blogger and import it into WordPress?
Export the Blogger content, preserve the original backup and test a compatible WordPress importer on staging before publishing the imported posts. Current Blogger guidance uses Google Takeout and identifies feed.atom; older backups may use .xml.
- Use the correct Blogger administrator account and download its content backup; save the theme separately.
- Inspect the archive and retain an untouched copy of the exported content.
- Check the selected WordPress importer’s supported format before uploading a current Takeout file.
- Map authors and review posts, pages, comments, dates and labels after a test import.
- If an import is incomplete, restore the staging baseline or reconcile records rather than deleting live content or importing blindly again.
The Blogger backup instructions explain the current and historical file formats. Blogger’s own restore support does not by itself prove that a particular WordPress importer accepts every export.
How do you keep the old Blogspot URLs?
Keep an old-to-new URL map and test the redirect method actually available for the old Blogger addresses. A redirect placed in Blogger theme HTML is a client-side mechanism, not proof that the original server returns HTTP 301.
If a custom domain stays unchanged, the new WordPress server can handle redirects from old paths to their replacements. Choose permalinks deliberately and map differences such as the .html suffix; do not assume every imported slug matches automatically.
If the old address remains on blogspot.com, retain the Blogger blog and use the platform-supported migration route. Check desktop and mobile behaviour, the destination post and the actual HTTP responses. JavaScript navigation can work for visitors while the original response remains 200.
Google’s redirect documentation prefers permanent server-side redirects where possible and distinguishes them from JavaScript and meta refresh. The WordPress redirect guide applies to the server or application you control.
What do you fix after the posts are in?
The import can finish while images and old links still point at Google. Work through this list. A post is clean when its pictures and its in-post links use your domain.
- Images. Open a post and check the image address. If it contains blogger or googleusercontent, the file is not on your host. Download it into the media library and replace the image. Repeat for featured images.
- Internal links. Search posts for blogspot and blogger.com. Point each one at the new WordPress URL. A link that still opens Blogspot will bounce through the redirect, which is slower and breaks if you ever close that blog.
- Search Console. Add the new domain property and submit the WordPress sitemap. Use URL Inspection on a redirected post. For a few weeks, open Page indexing and add a redirect for any old URL that 404s and still gets clicks.
- AdSense and analytics. Update the site list in AdSense to the new domain, and point GA4 at the same property. The move does not create an AdSense account.
Rankings can dip while Google recrawls. A 301 passes the signal. It does not freeze the old position. Missing destinations, changed content and crawl or indexing problems all need investigation.
What does a Blogger to WordPress move cost?
Doing the steps yourself has no labour fee from WebJi®. Hosting is a separate plan, and any assisted choice of plan is quoted by email before you pay.
| Path | Who does the work | What you pay |
|---|---|---|
| You follow the steps | You export, import, redirect, and move the images. | No WebJi labour fee. Hosting is a separate plan. |
| WebJi runs the move | You email the blog URL and a backup or access, then approve the scope. | Quoted by email before payment. Scope and any fee confirmed before work. |
Email support@webji.services, in Hindi or English. The average first reply is under 60 minutes. That address is support. The office phone is not a migration hotline. Website migration is the service request, and approval is not automatic. Keep Blogger online until you have clicked an old post and seen it land on WordPress.
Frequently asked questions
How do I move from Blogger to WordPress without losing traffic?
No migration can guarantee unchanged traffic. Preserve content, map important old URLs, check the actual redirect type and test each destination. A script pasted into Blogger theme HTML does not make the old server emit a 301 response.
Will rankings drop after I leave Blogspot?
Rankings can change during a migration; there is no guaranteed period or recovery result. Monitor indexing and important pages, compare old and new content, and inspect redirect destinations rather than assuming every drop is caused by the import.
How much does a Blogger to WordPress migration cost?
The DIY process has no WebJi® migration labour charge, but hosting and optional tools remain separate expenses. An assisted move is quoted with its scope before payment. Confirm export compatibility and required redirects before agreeing to the work.
Can WordPress keep my Blogger URL structure?
You can design WordPress permalinks and redirects to accommodate old paths, including Blogger’s .html suffix, when you control the new server. Compare the imported slugs and dates first; a permalink setting alone does not guarantee every old address maps correctly.
How do I move a custom domain that still points at Blogger?
Test WordPress using the intended domain before changing public DNS, then configure old-path redirects on the new server and verify certificates. Keep the old service available for the cutover and rollback period; do not delete it just because an import completed.
Last editorial update: 14 November 2026.
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