How to Sell Domain Names

Value a domain against recent public sales of comparable names, same keyword type, same extension and similar length, rather than trusting a single automated appraisal. An appraisal tool gives a starting number; comparable sales give a range you can defend to a buyer.

• Comparables: a .com sale is not evidence for a .in price; compare like with like.
• Length and spelling: one or two real words, no hyphen, easy to spell after hearing it on a phone call.
• Commercial intent: a name a business could paint on a delivery van is worth more than a clever word with no buyer.
• Extension fit: .com is the global default; .in carries weight with buyers who trade only in India.
• Holding cost: every year unsold costs a renewal, so a name you cannot price realistically is a liability, not an asset.

Point the domain at one clean page that states the name, who it suits, the price or “offers invited”, and a way to contact you; nothing else. A parking page full of adverts tells a buyer the owner is a speculator and makes any sensible price seem unlikely.

1. Write four lines: the domain, one sentence on the kind of business it suits, the price or “offers invited”, and an email address.
2. Add a short contact form so a buyer on a phone can reach you without copying an address.
3. Point the domain to that page with an A record on your host, or to a marketplace's nameservers if it provides the landing page.
4. Keep the WHOIS registrant email one you check daily, because some buyers will write there first.

How parked pages differ from a for-sale page is explained in domain parking explained.

Never move the domain before the money is held by escrow, and never release the money until the domain is in the buyer's account; escrow exists so neither side has to trust the other.

1. Check the name can move. Under ICANN's current Transfer Policy a registrar may refuse a gTLD transfer within 60 days of registration or of a previous registrar transfer. ICANN has adopted a revision that shortens this to 30 days once implemented, so confirm the rule your registrar applies today.
2. The buyer pays the escrow service. Wait for the confirmation from escrow itself, not a screenshot from the buyer.
3. If the buyer uses another registrar, remove the registrar lock and send the authorisation (EPP) code through escrow; approve the transfer email. If they use the same registrar, an account-to-account push is usually faster and avoids the transfer lock.
4. Changing the registrant name or email can trigger a 60-day transfer lock at many registrars unless you opt out first, so make ownership changes in the right order.
5. Once the name shows in the buyer's account, escrow releases the funds. Keep the invoice, escrow receipt and transfer confirmation together.

The lock and the code are explained in what registrar lock is and how to get a domain authorisation code; inbound moves to WebJi® are on domain transfer.

A domain reseller programme lets you register, transfer and renew names for your own clients under your brand while the provider handles the registry; you set the retail price and keep the margin. The margin on one name is small; it becomes real across many yearly renewals, which is why resellers bundle domains with hosting and email.

WebJi®'s domain reseller programme does not publish a wholesale rate; the price slab is quoted for your account. For reference, WebJi®'s public retail prices are ₹1,380 for a .com first year and ₹1,480 to renew (read 4 November 2026), and ₹1,000 a year for .in, all before 18% GST; checkout confirms current figures. Agencies that also host client sites can add reseller hosting, listed from ₹4,000 a year before GST.