Website Redesign Cost in India: 2026 Pricing by Website
Website redesign in India costs ₹30,000 to ₹1,00,000 for a full redesign, ₹10,000 to ₹30,000 for a refresh that keeps the same structure, and ₹80,000 or more for a platform rebuild. These are 2026 indicative market bands before 18% GST. Copywriting and 301 redirect work move quotes within each band.
For Indian businesses budgeting a redesign, refresh or platform rebuild in 2026.
knowledge
- Read time
- 4 min
- Sections
- 7
- Updated
- 14 Nov 2026
- Written by
- WebJi® team
Last editorial update: 15 November 2026.
Redesign vs refresh vs rebuild — the three budgets
Three words, three budgets: agree which one you are buying before taking any quote, because sellers use them loosely and the price gaps are large.
| Scope | What changes | Typical INR (before 18% GST) |
|---|---|---|
| Refresh | New theme or restyle, same URLs and content | ₹10,000–₹30,000 |
| Redesign | New visuals plus rethought UX, navigation and templates | ₹30,000–₹1,00,000 |
| Rebuild | New platform or architecture (replatforming) | ₹80,000–₹2,50,000+ |
Within each tier, the scope movers are page templates designed, copywriting (₹2,000–₹5,000 per page), new photography, and functionality like booking or payments. WebJi®'s design team quotes fixed prices by scope, and the full design-cost guide shows what each rupee buys.
Cost by site type and scope
The three tiers scale with site type: a 5–10 page brochure site usually sits in the refresh-to-lower-redesign band, and an e-commerce replatform starts where the redesign band ends. A brochure site lands around ₹10,000–₹50,000; a content-heavy WordPress or WooCommerce site with custom templates fills the redesign band at ₹30,000–₹1,00,000; a custom-coded rebuild starts at ₹80,000 and passes ₹2,50,000 once data migration and integrations enter scope.
Copywriting (₹2,000–₹5,000 per page), new photography and features like booking or payments move a quote within its band — the table above names what changes at each level.
Freelancer vs agency vs DIY costs
Freelancers charge ₹15,000–₹80,000 and suit refreshes and mid-scope redesigns, where one person can hold the whole site in their head. Agencies charge ₹50,000–₹3,00,000+ and earn it on rebuilds: multi-specialist teams, QA cycles and accountability for the SEO-survival items below.
DIY re-theming — ₹500–₹2,000 a month in theme or builder costs plus your own hours — only covers the refresh tier: no 301 map, no staging discipline, and no one to call when rankings dip.
The SEO-survival plan: 301 map, staging, meta preservation
This plan separates a redesign from a traffic crater, and it is the part cheap quotes skip. Insist each item is in the proposal in writing.
- Before design: crawl the site (Screaming Frog), export every indexed URL with its traffic and rankings, and flag pages to keep, merge, redirect or drop
- During build: stage on a noindex staging subdomain; preserve title tags, metas, H1s and schema where content survives; keep URL slugs unchanged wherever possible
- At launch: deploy a complete 301 map — old URL to its closest new page, never blanket redirects to the homepage — then update the sitemap, resubmit in Search Console and fix internal links
- Weeks after: watch Page Indexing and Performance daily for a fortnight; 404 spikes mean a missed mapping
Elementor or Gutenberg rebuilds change templates more than buyers expect, which is exactly why the mapping has to be explicit rather than assumed.
Timeline: what actually takes the time
A refresh ships in one to two weeks, a redesign runs three to six weeks, and a rebuild takes two months or more when migration and integrations are in scope. In every tier the schedule blocks on the same two things — client content approvals, and the pre-launch redirect map — so build both into the calendar before signing.
Redesign mistakes that kill rankings
Five mistakes account for most redesign traffic losses, and every one of them is avoidable at the proposal stage.
- Launching without the redirect map — weeks of 404s while Google drops pages.
- Deleting old pages without redirecting because "they were stale" — they carried backlinks. Redirect first, then prune.
- Changing domain and design simultaneously — never stack two migrations.
- Staging sites leaking into the index — noindex them before a single template ships.
- Retiring the old site before verifying the new one's analytics and Search Console tracking.
On quotes: demand a fixed-scope, fixed-price proposal listing the SEO-survival items explicitly. WebJi®'s design team quotes that way, and its migration service (a one-time ₹700 per domain, this page's published rate) carries the technical cutover for smaller projects.
Getting a fixed quote from WebJi®
WebJi® quotes redesign work the way this guide recommends: fixed scope, fixed INR price, and the SEO-survival items listed in writing before payment, with 18% GST on the invoice. Send the current site's URL and the target scope to the Jaipur desk and the reply names the tier, the timeline and the redirect-map commitment; smaller technical cutovers can ride the migration service at ₹700 per domain.
Frequently asked questions
How much does a website redesign cost in India?
₹30,000–₹1,00,000 for a true redesign in 2026 — new visuals with rethought UX, navigation and templates. A same-structure refresh runs ₹10,000–₹30,000 and a platform rebuild ₹80,000–₹2,50,000+ (all indicative bands, before 18% GST). Copywriting at ₹2,000–₹5,000 per page and new photography move quotes inside each band.
What is included in a website redesign package?
A real package covers the discovery crawl, sitemap and wireframes, mobile-first template design, content migration, QA on real Android devices, the full 301 redirect map, Search Console resubmission and post-launch monitoring — in writing. Cheap quotes skip the SEO-survival items, and that is where the difference between a ₹15,000 and a ₹60,000 quote actually lives.
Will redesigning my website affect my SEO?
It does if the redirect map is skipped: rankings follow URLs, and every changed slug without a 301 is a lost page. Done right — slugs preserved where possible, titles, metas and H1s carried over, a complete 301 map, sitemap resubmitted — a redesign holds its traffic and often improves it through the new speed and structure.
How long does a website redesign take?
One to two weeks for a refresh, three to six weeks for a redesign, two months or more for a rebuild with data migration. The two chokepoints on every timeline are client content approvals and the pre-launch redirect map — schedule them before signing.
Is it cheaper to redesign or rebuild from scratch?
Redesign, almost always: keeping the platform and the URLs preserves rankings and typically halves the bill (₹30,000–₹1,00,000 against ₹80,000–₹2,50,000+). Rebuild only when the current platform cannot do the job — unsupported plugins, no viable mobile path, or commerce the stack cannot carry.
How do I redesign without losing Google traffic?
Follow the SEO-survival plan: crawl and export every indexed URL before design starts, keep slugs unchanged where possible, stage on a noindex subdomain, launch with a complete 301 map, resubmit the sitemap in Search Console, and watch indexing daily for a fortnight afterwards.
Last editorial update: 15 November 2026. Prices follow the dated sources on this page; checkout confirms current charges.
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