.blue Domain Registration India
.blue is an open colour domain managed by Identity Digital Limited, formerly Afilias, and live in the root since 5 February 2014. It suits Indian brands where blue is the product or place, from Jaipur blue pottery to denim and diving. WebJi® charges ₹2,429 for the first year and ₹2,464 per renewal, before 18% GST.
For Indian craft, tourism, denim, marine and colour-led brands weighing .blue against its sister colour endings and .design.
INR billing
- Registration
- ₹2,429/yr
- Renewal
- ₹2,464/yr
- Term
- 1–10 yrs
- Billing
- INR + GST
Live check across 297 extensions on our billing system — registration, renewal and transfer prices are shown before you pay.
Last editorial update: 14 November 2026. Prices follow the dated sources on this page; checkout confirms current charges.
What is a .blue domain?
.blue is an unrestricted colour gTLD managed by Identity Digital Limited, the company formerly known as Afilias, which also runs the sister colour endings .red and .pink. IANA’s delegation report to Afilias Limited is dated 29 January 2014 and the zone has been live in the root since 5 February 2014 and is DNSSEC-signed.
| Attribute | Value |
|---|---|
| Type | Generic TLD, no eligibility test |
| Manager today | Identity Digital Limited, c/o Identity Digital Inc., Bellevue |
| Original delegate | Afilias Limited (report of 29 January 2014) |
| Live in root | 5 February 2014 |
| Colour family | .red and .pink, also ex-Afilias, also Identity Digital |
| Security | DNSSEC secure delegation; registration data via RDAP |
Where does a .blue name make sense for an Indian brand?
A .blue domain works when blue is literally part of the product or the place: Jaipur blue pottery, Jodhpur’s Blue City tourism, denim, marine and water businesses, and brands whose logo colour is blue. The colour does the explaining, so short names are possible that would never be free on .com.
| Business | Sample name | Link to the colour |
|---|---|---|
| Jaipur blue pottery workshop | pottery.blue | The craft is named by its cobalt glaze |
| Jodhpur homestay or heritage walk | jodhpurwalks.blue | The old city’s blue-washed houses |
| Denim mill or jeans label | rawdenim.blue | Indigo is the product |
| Scuba, sailing or coastal tourism | andamandive.blue | Sea and sky imagery |
| Water purifier or plumbing brand | purewater.blue | Clean-water association |
| Cricket fan community | cricketfans.blue | Check trademark rules before using team names |
How much does a .blue domain cost in India?
.blue is ₹2,429 for the first year and ₹2,464 per renewal year at WebJi®, before 18% GST — the renewal is only ₹35 higher. That makes the three-year total ₹7,357 before tax (₹2,429 + ₹2,464 + ₹2,464), and the price you see in year one is close to what you pay every year after.
| Extension | Registration | Renewal | Three-year total | Order |
|---|---|---|---|---|
| .blue | ₹2,429 | ₹2,464 | ₹7,357 | Register → |
| .red | ₹2,294 | ₹2,464 | ₹7,222 | Register → |
| .pink | ₹2,510 | ₹2,524 | ₹7,558 | Register → |
| .design | ₹5,683 | ₹6,501 | ₹18,685 | Register → |
WebJi® billing prices read on 14 November 2026; premium .blue labels are quoted separately before payment.
Do you need anything special to register .blue?
No. .blue has no eligibility test, so any person or business in India can buy an available name with ordinary contact details. The limits that matter are legal rather than registry ones.
- Trademarks: combining a famous mark with .blue — a bank, airline or sports body — invites a UDRP complaint.
- GI crafts: “blue pottery” describes a craft; claiming to be an official GI body does not follow from owning the name.
- Acceptable use: Identity Digital can suspend names used for phishing or malware.
- Invoice: add a GSTIN at checkout to claim input credit.
.blue vs .red, .pink and .design — choosing by colour or by trade
Pick the colour that is in your logo or product, and choose .design only if the business is a design studio rather than a colour-led brand. The three colour endings cost within ₹336 of each other over three years, so price should not decide; the word should.
- .blue — water, sea, denim, cobalt crafts, calm or trust-led brands.
- .red — festive, food and energy brands; red is also auspicious at Indian weddings.
- .pink — Jaipur’s Pink City tourism, beauty and women-led causes.
- .design — architects and studios; about two and a half times the cost.
Many owners pair a colour name with .in for their main site; see domain registration in India for every option.
Using a .blue domain for a campaign or storefront
Colour names are often used for campaigns and microsites, so you can point one at an existing page or host a small store. A catalogue fits on shared hosting, an online shop on an e-commerce website, and orders@yourbrand.blue on business email. Keep auto-renew on and read the domain renewal guide.
Frequently asked questions
Who runs the .blue registry today?
Identity Digital Limited, care of Identity Digital Inc. in Bellevue, Washington. IANA shows .blue was first delegated to Afilias Limited in 2014; the operator name changed after Afilias joined the Identity Digital group.
Is .blue more expensive to renew than to register?
Only slightly. At WebJi® the first year is ₹2,429 and each renewal ₹2,464, before 18% GST — a gap of ₹35, much smaller than on many new gTLDs where renewals jump by ₹500 or more.
Can a Jaipur blue pottery artisan register pottery.blue-style names?
Yes, if the name is free and not a premium label. There is no craft certificate or GI check by the registry. Describe your own workshop honestly on the site and avoid implying you represent the whole craft or a government body.
When was .blue added to the internet’s root zone?
IANA records the .blue delegation as active from 5 February 2014, following its delegation report of 29 January 2014. It came from ICANN’s 2012 application round together with .red and .pink.
Does .blue support DNSSEC?
Yes. The zone has a secure delegation, so your .blue name can be signed once your DNS host supports DNSSEC.
Registry facts checked against IANA on 14 November 2026 · Reviewed by the WebJi® team, Jaipur.
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