.direct Domain Registration India
.direct is an open generic top-level domain for selling or booking without a middleman, run by Binky Moon, LLC (Identity Digital) and delegated in July 2014. WebJi® charges ₹4,562 for the first year and ₹4,846 a year to renew, before 18% GST. It suits D2C brands, factory sellers, farmer producer groups and hotels.
For Indian D2C brands, mills, producer organisations and hotels building a sales or booking channel that does not run through a marketplace.
INR billing
- Registration
- ₹4,562/yr
- Renewal
- ₹4,846/yr
- Term
- 1–10 yrs
- Billing
- INR + GST
Live check across 297 extensions on our billing system — registration, renewal and transfer prices are shown before you pay.
Last editorial update: 14 November 2026. Prices follow the dated sources on this page; checkout confirms current charges.
What is a .direct domain?
.direct is an open generic top-level domain for businesses that sell or book without a middleman — D2C brands, factory outlets, farm producers and hotels taking direct reservations — run by Binky Moon, LLC under Identity Digital. IANA records the delegation on 2 July 2014 to Half Trail, LLC, and its transfer to Binky Moon in March 2018.
The word works as a promise: buy from us directly and skip the marketplace, distributor or travel portal. That promise is the whole reason to pick it, so the site has to keep it — direct prices, direct contact, direct support.
| Attribute | Detail |
|---|---|
| TLD category | Generic; open to individuals and organisations |
| Manager | Binky Moon, LLC, Bellevue, Washington (Identity Digital) |
| Delegated | 2 July 2014 — originally to Half Trail, LLC |
| DNSSEC | Yes, secure delegation |
| Labels | 2–63 characters, Latin script |
Which Indian businesses suit a .direct name?
.direct suits sellers who already have a marketplace or distributor presence and want a channel of their own where margin is not shared. India’s D2C wave has made this common: a brand lists on marketplaces for reach, then sends repeat buyers to its own site.
| Seller | Name idea | What “direct” replaces |
|---|---|---|
| D2C skincare or apparel brand | brandname.direct | Marketplace commission |
| Panipat or Tiruppur textile mill | millname.direct | Wholesaler margin on bulk orders |
| Farmer producer organisation | orchardfresh.direct | Mandi middlemen |
| Hotel or homestay | hillviewstay.direct | Travel-portal booking fees |
| Machinery manufacturer | pumpworks.direct | Dealer network for spares |
.direct domain pricing at WebJi®
.direct costs ₹4,562 to register and ₹4,846 a year to renew, before 18% GST — the gap between the two is small, so the first-year price is close to the long-run cost. Three years total ₹14,254 before tax (₹4,562 + ₹4,846 + ₹4,846).
| Extension | First year (₹) | Renewal (₹/yr) | Three years (₹) |
|---|---|---|---|
| .direct | ₹4,562 | ₹4,846 | ₹14,254 |
| .supply | ₹2,861 | ₹2,977 | ₹8,815 |
| .trade | ₹2,754 | ₹3,037 | ₹8,828 |
| .in | ₹1,000 | ₹1,000 | ₹3,000 |
From WebJi® billing on 14 November 2026. Some names carry registry premium pricing, displayed before checkout.
Are there restrictions on .direct domains?
The registry sets none: any person or company can register an available .direct name without documents. One Indian caution applies to wording rather than registration. “Direct selling” is a regulated term in India under the Consumer Protection (Direct Selling) Rules, 2021, which cover door-to-door and network sales, so a .direct site for that model must follow those rules.
- D2C and factory sellers: no special rules beyond normal e-commerce disclosures — seller name, address, returns policy.
- Network or MLM businesses: check the Direct Selling Rules before launch.
- Brand protection: brands with a marketplace following often register brand.direct defensively to stop resellers using it.
.direct or a brand .in: which should a D2C seller lead with?
Lead with a brand .in or .com if you are building a long-term consumer brand, and use .direct as the “buy from the maker” channel or campaign address. Customers type familiar endings more readily, while .direct earns its place on packaging inserts and social bios where the message is “order here, not through a reseller.”
For bulk B2B buyers, .supply and .trade read more like a wholesale catalogue and cost less over three years.
Running a direct sales site on .direct
Selling direct means you run what the marketplace used to: checkout, payments, invoices and returns. Our online store build covers the storefront, e-commerce hosting keeps it fast, and the GST invoice guide for WooCommerce handles tax. Hotels taking direct bookings can start with WordPress hosting and a booking plugin. Existing names can move under domain transfer; every extension is on domain registration in India.
Frequently asked questions
Who runs the .direct extension?
Binky Moon, LLC manages .direct, with Identity Digital Inc. operating the registry. It was delegated to Half Trail, LLC on 2 July 2014 and moved to Binky Moon in 2018.
Is .direct good for a hotel taking direct bookings?
Yes. hotelname.direct tells guests they are booking with the property, not a portal. Pair it with a booking engine, a clear cancellation policy and a phone number. Many hotels print the .direct address on confirmation emails to encourage repeat guests to book direct next time.
Can an MLM or network marketing company use .direct?
The registry allows it, but in India the business itself must follow the Consumer Protection (Direct Selling) Rules, 2021, including disclosures and a ban on pyramid structures. The domain does not change those obligations.
What is the five-year cost of a .direct domain?
₹23,946 before 18% GST: ₹4,562 for the first year and ₹4,846 for each of the next four, at current WebJi® prices. Renewal rates can change, and the rate on the renewal date applies.
Does .direct work with DNSSEC?
Yes. IANA lists a secure delegation for .direct, so DNSSEC can be switched on for your name with a DNS host that supports signing.
Registry facts checked against IANA on 14 November 2026 · Reviewed by the WebJi® team, Jaipur.
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