Defensive brand registration
Banks, e-commerce sellers, builders and telecom resellers register their brand under .gripe so a critic cannot take it first.
.gripe is an open generic domain for complaints and feedback, managed by Binky Moon, LLC (Identity Digital) and live since 11 April 2014. WebJi® charges ₹4,562 for the first year and ₹4,846 a year to renew, before 18% GST. Indian brands mostly buy it defensively or for an official grievance desk. Consumer forums use it too.
For Indian brands protecting their name from complaint sites, and for businesses or forums running an open grievance and feedback desk.
Live check across 297 extensions on our billing system — registration, renewal and transfer prices are shown before you pay.
Last editorial update: 14 November 2026. Prices follow the dated sources on this page; checkout confirms current charges.
.gripe is an open generic top-level domain for complaints and feedback, managed by Binky Moon, LLC as part of Identity Digital. IANA logs its delegation to Corn Sunset, LLC on 9 April 2014, with the zone live from 11 April 2014. It moved to Binky Moon in the March 2018 portfolio transfer.
The registry's stated market is complaint sites, online forums, customer-service providers, feedback sites and blogs about scams. In practice the extension has two very different buyers: people who want to air a grievance, and brands that want to stop them using the brand's name to do it.
| Attribute | .gripe |
|---|---|
| Type | Generic top-level domain, open |
| Manager | Binky Moon, LLC (c/o Identity Digital Inc.) |
| Original delegee | Corn Sunset, LLC (9 April 2014) |
| In root since | 11 April 2014 |
| DNSSEC | Secure delegation |
Most Indian .gripe registrations fall into two groups: brands buying theirname.gripe defensively, and businesses building an official complaints or feedback desk. A smaller group runs consumer forums and review blogs.
Banks, e-commerce sellers, builders and telecom resellers register their brand under .gripe so a critic cannot take it first.
A company points brand.gripe at its ticket form, showing customers it welcomes complaints and has a named grievance officer.
Community sites that collect complaints about a sector, such as housing projects, coaching institutes or courier delays.
Writers who document fraud patterns such as fake job offers or UPI scams and warn readers.
For a business, an official desk turns the name into an asset. Indian e-commerce entities already need a published grievance mechanism under the Consumer Protection (E-Commerce) Rules, 2020, and a short complaints address makes it easy to find.
At WebJi® a .gripe domain costs ₹4,562 for the first year and ₹4,846 for every renewal, before 18% GST. A three-year defensive hold is ₹14,254 (₹4,562 + ₹4,846 + ₹4,846). For brand protection, treat it as an insurance cost next to the price of a dispute.
| Extension | First year (₹) | Renewal (₹/yr) | Typical use | Order |
|---|---|---|---|---|
| .gripe | ₹4,562 | ₹4,846 | Complaints desk or defensive hold | Register → |
| .reviews | ₹6,115 | ₹6,493 | Customer reviews and testimonials | Register → |
| .fail | ₹4,562 | ₹4,846 | Humour, post-mortems, defensive hold | Register → |
| .support | ₹2,861 | ₹2,977 | Help desk and customer service | Register → |
WebJi® billing prices, read 14 November 2026. Well-known brand strings may be priced as registry premiums, shown before you pay.
Registration is open to anyone without documents, but a .gripe name that uses someone else's trademark in bad faith can be taken away through the UDRP. UDRP panels have at times let genuine, non-commercial criticism sites keep such names. Names used to extort money, impersonate a brand or mislead customers are the ones that lose.
For an official complaints channel, .support reads more positively and costs less; .gripe is the stronger choice when the goal is to hold your brand name away from critics. .reviews suits collecting praise and ratings rather than grievances.
Many companies do both. They host the actual desk at yourbrand.in/grievance and redirect yourbrand.gripe and yourbrand.support to it. Customers land in the right place, and nobody else can build a complaint site on those names.
A defensive .gripe name needs only DNS and a redirect, while a live complaints forum needs proper hosting and moderation. Forums run on WordPress hosting, and the guide to making a forum website covers the software choices. For defensive names, keep auto-renew on. The WHOIS privacy guide explains what registrant data stays public.
IANA lists Binky Moon, LLC, care of Identity Digital Inc. in Bellevue, Washington, as manager. The extension was first delegated to Corn Sunset, LLC in April 2014 and transferred to Binky Moon in March 2018.
If the brand is consumer-facing and gets a lot of complaints, such as telecom, real estate, finance or online retail, a ₹4,562 defensive registration is usually cheaper than recovering the name later through a UDRP complaint. Low-profile B2B brands can usually skip it.
Not just because it is critical. Under the UDRP, the complainant must show the name is confusingly similar to its mark, the holder has no legitimate interest, and the name was registered and used in bad faith. Defamation is a separate matter for the courts.
₹23,946 before 18% GST at WebJi®: ₹4,562 for the first year plus four renewals at ₹4,846. Registering for the full term at once avoids a lapse that would let someone else take the name.
The .gripe zone is signed and has a DS record at the root. That protects the delegation chain. Signing your own name is optional and depends on your DNS provider.
Registry facts checked against IANA on 14 November 2026 · Reviewed by the WebJi® team, Jaipur.
Join 12,000+ businesses across India and overseas. Free migration* (subject to terms & approval), INR pricing and 24/7 email support in Hindi & English — average first reply under 60 minutes.