.pizza Domain Registration India
.pizza is an open generic top-level domain for pizzerias, wood-fired kitchens and pizza-only delivery brands. Binky Moon, LLC — an Identity Digital registry company — has run it since 27 August 2014. WebJi® lists it at ₹9,471 for the first year and ₹11,374 a year to renew, before 18% GST.
For Indian pizzeria owners weighing a ₹9,471 extension against .rest, .menu and .in before committing to the renewal.
INR billing
- Registration
- ₹9,471/yr
- Renewal
- ₹11,374/yr
- Term
- 1–10 yrs
- Billing
- INR + GST
Live check across 297 extensions on our billing system — registration, renewal and transfer prices are shown before you pay.
Last editorial update: 15 November 2026.
What is the .pizza domain extension?
.pizza is an open generic top-level domain operated by Binky Moon, LLC — an Identity Digital registry company — and delegated to the root zone on 27 August 2014. The registry's own positioning is narrow and unambiguous: pizzerias, take-and-bake shops, Italian and Greek restaurants, and grocery-shelf pizza brands. Registration is unrestricted in the legal sense, but the label only pays for itself when the business is genuinely about pizza.
| Attribute | Value |
|---|---|
| Type | Generic top-level domain, no eligibility gate |
| Registry manager | Binky Moon, LLC (c/o Identity Digital Inc.) |
| Delegated | 27 August 2014 |
| DNSSEC | Signed, secure delegation |
| Labels | 2–63 characters, letters/digits/inner hyphens |
| Registration term | 1–10 years |
How much does a .pizza domain cost in India?
.pizza is one of the dearer food extensions at WebJi®: ₹9,471 for the first year and ₹11,374 for each renewal, before 18% GST. The gap matters. GST on the first year adds ₹1,704.78 (invoice ₹11,175.78), and from year two the name renews about ₹1,900 above the registration rate, so the decision to buy is really a decision to keep paying.
| Period | Calculation | Before GST (₹) | With 18% GST (₹) |
|---|---|---|---|
| Year 1 | registration only | 9,471.00 | 11,175.78 |
| Years 1–3 | ₹9,471 + ₹11,374 + ₹11,374 | 32,219.00 | 38,018.42 |
| Years 1–5 | ₹9,471 + 4 × ₹11,374 | 54,967.00 | 64,861.06 |
A planning scenario of first year plus renewals — not a prepaid multi-year invoice. Prices read from WebJi® billing on 4 November 2026; checkout confirms current charges. Dictionary-word names carry registry premium pricing, quoted before payment.
| Extension | Registration (₹/yr) | Renewal (₹/yr) | Choose it when |
|---|---|---|---|
| .pizza | 9,471 | 11,374 | Pizza is the whole business |
| .rest | 3,450 | 4,158 | Any restaurant, short and neutral |
| .menu | 3,450 | 4,158 | Menu-first sites and QR ordering pages |
| .cafe | 2,722 | 3,289 | Cafés and casual formats |
Who in India actually buys a .pizza name?
The people who benefit are single-product businesses where the word "pizza" is already the shop sign: independent pizzerias, wood-fired and Neapolitan kitchens, late-night delivery brands and pizza-franchise pilot outlets. A name that ends in .pizza replaces a whole phrase of positioning — printed on a menu board, a delivery box or a Google Business Profile, it tells the customer what you sell with no explanation.
| Business | Example name | Why it works |
|---|---|---|
| Independent pizzeria | bandra.pizza | Neighbourhood + product in one short name |
| Wood-fired / Neapolitan kitchen | fornowood.pizza | Signals the style before the first photo loads |
| Late-night delivery brand | midnightcrust.pizza | Memorable on boxes and Instagram bios |
| Franchise pilot outlet | slicehouse.pizza | Separate identity to test a brand before going wide |
| Cloud kitchen, pizza line only | cheeselab.pizza | One aggregator-proof address outside Swiggy and Zomato |
| Pizza-making class or bakery school | learndough.pizza | Course page that names the craft |
A multi-cuisine restaurant should not pay this premium — the .restaurant and .rest pages cover broader kitchens, and our piece on restaurant website costs in India puts the domain in the context of the full build.
Rules, documents and eligibility for .pizza
Nothing is verified at order time — no FSSAI licence, no shop establishment proof, no residency test — because .pizza is an open gTLD with first-come, first-served allocation. The obligations are the routine ones for every gTLD: keep registrant contact data accurate, keep the registrant mailbox reachable for verification and renewal notices, and stay within the registry's acceptable-use policy.
- Who can hold one: any individual, proprietorship, company, LLP or society, in India or abroad.
- Paperwork: none mandatory; GSTIN only if you want it on the invoice.
- Premium labels: short or common words renew at the premium rate, not the standard one.
- Expiry path: the standard gTLD sequence — grace, then redemption with a fee, then pending-delete before release.
Bringing an existing name over? The domain transfer guide explains EPP codes and the 60-day ICANN lock; a transfer in adds a year to the term.
.pizza or a cheaper food extension — which one fits?
Pick .pizza only if pizza is the identity; pick .rest or .menu at roughly a third of the renewal cost if the kitchen is broader. Google treats every extension the same for ranking, so the money buys recognition, not placement. The practical test: say your proposed name aloud to a customer — if they can spell it back and know what you sell, the extension is doing its job.
- .pizza — maximum category clarity; budget ₹11,175.78 with GST for year one.
- .rest / .menu — ₹3,450 registration, ₹4,158 renewal; the value choice for general menus.
- .in — ₹1,000 flat; right when local search, not personality, drives the business.
Running the site after registration
Point the name's nameservers at your host, add the records, and the site answers within a few hours. A pizzeria site — menu, gallery, ordering link — sits happily on shared hosting from ₹299 a month; orders@yourshop.pizza runs on business email; the renewal guide explains grace windows for missed payments. The ordering process itself is one checkout, described on the domain registration India hub.
Frequently asked questions
Why is .pizza so expensive compared with .com?
Niche gTLDs are priced by the registry, not by cost. .pizza's ₹9,471 registration and ₹11,374 renewal reflect Identity Digital's banding for food extensions aimed at businesses, whereas .com volumes support ₹1,380. Budget the renewal figure, since that is what years two onwards cost.
Who runs .pizza, and since when?
Binky Moon, LLC, an Identity Digital company, manages .pizza under the IANA root zone record; the extension was delegated on 27 August 2014 in the 2012 new-gTLD programme.
Do I need an FSSAI licence to register a .pizza domain?
No. The registry checks no licences or documents — a student could register cook.pizza lawfully. Running the food business itself still needs whatever FSSAI and local licences apply; those govern the kitchen, not the domain.
Is .pizza good for a cloud kitchen that only sells pizza?
Yes — that is close to the ideal case. A cloud kitchen with one product gets an aggregator-independent address for its own ordering page, and the extension states the product without any tagline. Pair it with a .in or .com if you later add cuisines.
What does five years of .pizza cost with GST?
₹64,861.06 in the renewal-budget scenario: ₹9,471 for year one, four renewals at ₹11,374, and 18% GST across the total. Registry-premium names sit above this and quote before payment.
Last editorial update: 15 November 2026. Prices follow the dated sources on this page; checkout confirms current charges.
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