D2C brands
Skincare, snacks or apparel labels moving repeat buyers from marketplaces to brandname.store.
.store is an open generic domain for online shops, run by Radix Technologies and on general sale since June 2016, with no eligibility rule. WebJi® quotes each .store name in INR with both the first-year and renewal price before you pay, plus 18% GST. It suits D2C brands, Instagram sellers and craft makers.
For Indian sellers moving from marketplaces and social media to their own checkout, and checking what a .store costs after year one.
Live check across 297 extensions on our billing system — registration, renewal and transfer prices are shown before you pay.
Last editorial update: 14 November 2026. Prices follow the dated sources on this page; checkout confirms current charges.
.store is an open generic top-level domain for retail and ecommerce, managed by Radix Technologies Inc. and delegated by IANA on 22 February 2016. It went first to DotStore Inc., moved to Radix FZC on 26 August 2021 and to Radix Technologies Inc. on 7 February 2024. General availability opened on 14 June 2016, and there is no eligibility rule.
| Attribute | Value |
|---|---|
| Type | Generic TLD, open to anyone |
| Manager | Radix Technologies Inc., Grand Cayman, Cayman Islands |
| Technical operator | Tucows.com, Co., Toronto |
| Delegated | 22 February 2016 |
| DNSSEC | Signed, secure delegation at the root |
| WHOIS server | whois.nic.store |
.store suits sellers who want their own checkout instead of relying only on marketplaces or Instagram DMs. The address itself says “you can buy here”, which helps on packaging, QR codes and shop signage.
Skincare, snacks or apparel labels moving repeat buyers from marketplaces to brandname.store.
A catalogue link in the bio replaces screenshots and manual price lists.
Artisans and cooperatives selling sarees, pottery or block prints to buyers in other states.
A kirana, pharmacy or stationery shop taking local orders for delivery.
WebJi® quotes .store per name in INR, giving the first-year and the renewal figure together before you pay, with 18% GST added on the invoice. On .store the renewal is the number that matters: introductory first-year prices are widespread, and the yearly rate after that can be several times higher.
.in and .com figures are WebJi® listed prices before 18% GST, read 14 November 2026.
A working online shop needs SSL, a payment gateway, GST-compliant invoices and hosting that handles a checkout — the domain is only the address. Plan these before the name goes on packaging.
The ecommerce website cost guide puts these pieces into a first-year budget.
Choose .store or .shop when the brand is the shop and the exact word is free; choose .in when your buyers are mostly Indian and you want the lowest predictable renewal. Neither .store nor .shop ranks better than the other; pick the one that reads more naturally with your brand name.
Radix Technologies Inc. manages .store, according to the IANA root zone database, with Tucows as technical contact. IANA delegated it to DotStore Inc. in February 2016, and it moved within the Radix group in 2021 and 2024.
Not to register it — .store has no eligibility rule and no documents are checked. Whether the shop itself needs GST registration depends on what you sell, where and how much, so confirm that with your accountant.
Many sellers discount the first year to win the order and recover the cost at renewal. The registry’s standard rate applies from year two, so always ask for the renewal before you print the address.
Yes. Add the DNS records your shop platform gives you, or forward the .store to a marketplace storefront. You keep the domain if you change platforms later.
Yes. IANA lists a secure delegation for .store, so the zone is signed and your own name can be signed when your DNS host supports it.
Registry details checked against IANA on 14 November 2026 · Reviewed by the WebJi® team, Jaipur.
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